Most consultants are one half of this.

Most restaurant consultants have either run the floor or read the spreadsheet. Rarely both. I spent ten years as a general manager in luxury and Michelin-standard rooms, where a half-point of food cost and a guest’s experience were the same conversation. I learned to read a P&L the way I read a service note.
The firm was built on the conviction that the operator who understands the floor is the one best equipped to audit it. Not a consultant who learned restaurants from a case study. An operator who ran them.
Terroir & Tactics is the combination — operator judgment that knows what a number means on a Friday at eight, plus the data discipline to prove where it went. That’s why it’s a diagnostic, not a guess.